The challenge: adding user-friendly visual search tools to Time Inc’s best-loved titles
Time Inc’s owns and publishes over 100 magazines worlwide, with a strong presence of fashion and beauty publications.
The publishing behemoth was keen to make it easier for readers to shop items featured in its articles using the latest technology, adding a next-generation handy tool for its customers and giving it an additional revenue stream.
The Solution: visual search tools
Snap Tech’s unique visual search tools are now embedded in websites like Look Magazine, Marie Claire or InStyle, allowing readers to buy the exact products features in articles as well as look-a-likes to suit their budget.
Marie Claire’s editors even used Snap Tech’s visual search tools to create shoppable galleries during London Fashion Week.